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marketing and ops

For the past 8 years, I’ve built a 400K+ personal brand and consultancy that has helped founders, VCs, and prominent startup operators leverage personal branding, data-focused content, and events for fundraising and deal flow.

how I can help

  • Personal Branding

    Need your Linkedin redone? Contributing to Forbes or the like? I do project-based work around personal branding and ghostwriting.

  • VC Platform

    I’ve helped VCs build co-investing networks, host founder/funder events, and create content for LP fundraising.

  • Startup Ops

    I’ve helped startups with their GTM and monetization strategies as a part-time partnerships and ops lead.

let's chat

awards and features

  • Linkedin Top Voices
  • Inc feature
  • Motherboard by Vice

my personal branding background

There are thousands of “LinkedIn experts”, but I’m the only one that specializes in VCs and founders.

In 2015, I began writing on LinkedIn. To break through the noise online, I brought light to subjects like the mental health crisis among startup founders and the lack of representation of women in tech companies.

Fast forward a few years, and I grew a following from my writing, graduating as the most followed student in the world on Linkedin in 2018 with over a quarter of a million followers.

After college, I expanded my work outside of writing and personal brand consulting to build an event series around startups and mental health. I subsequently joined 500 Global (formerly 500 Startups) to help with their content marketing and marketing partnerships. I co-led 500’s first-ever virtual Demo Day, advised startups on GTM strategy, and led many of the firm’s data reports and content efforts for LPs, co-investors, and founders.

It’s all of these experiences that have helped me build personal brands of VCs, founders, and startup operators over the last 7 years.

personal branding testimonials

  • "No one I have ever met understands LinkedIn as Natalie does. She helped me take my LinkedIn profile to the next level resulting in an influx of new opportunities."

    — Alec Kremins, Investor Relations Analyst at Newchip Accelerator & Co-founder at ember

  • "At a point in my career where I was having trouble balancing my personal brand as a founder, operator, and community builder, Natalie broke through the noise to highlight my key strengths to re-invent my linkedin in a way that truly reflected who I am now and who I want to be."

    — Michelle Kwok, Head of Community Growth at Outpace & Co-Founder at FLIK (Acquired)

  • "Natalie has been a great resource in the building of my personal brand and online presence. She is top notch and I can't recommend her work enough!"

    — Brandon Best, Director at LAZ Investments & Venture Associate at Republic

  • "I had the opportunity to collaborate with Natalie on revamping my personal brand. She brilliantly brought clarity on how to best position myself as a thought leader and identified the best target audience based on my goals. The whole process was incredibly efficient. I’m thrilled about how Natalie integrated my ideas into the best practices she’s discovered over the years. I highly recommend Natalie for anyone looking to transform their personal brand. She is an expert in her field and a pleasure to work with."

    — Jeremy Becker, CTO at werx health